Business Analysis

Business Activity Monitoring Software

Business Activity Monitoring

Stores which rely only on traditional retail technology – entrance-monitoring and point-of-sale systems – can track just two of these metrics: how many people entered? how many transaction were performed? That information is useful but it is also very thin: it doesn't allow for analysis of customer behaviour. If a person walks out without making a purchase, for example, is it because he could not find a salesperson to assist him?

BAM is business intelligence software that parses and analyses the output of existing store video systems and delivers the results in meaningful and easy-to-understand charts and graphs. Managers and owners can then use that data to make business decisions that will increase revenue and decrease cost.

Rich Data

The BAM software works by analysing the movement of individual pixels and masking out other elements of the images, thereby identifying moving objects (people). A camera near the entrance can count the number of people entering and leaving, while cameras in specific departments monitor traffic flow in those areas.

The system can also measure how long people spend in each area or whether they were approached by another person (such as a salesperson). This can be a critical factor for retail outlets. If the average wait time is two minutes and sales are affected by that, then changes can be made to improve that measure.

Many other measures, such as time of day, geographic location, store promotions and even weather, can be factored in. But without rich data, stores cannot even begin to assess these performance issues.

Return On Investment

Clear & measurable ROI across the entire retail organization

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Why BAM?

i³ International's Video Surveillance Solutions brings forth only the best in stable systems that go beyond your everyday business needs. Our units are equipped to provide high quality video streams which can be conveniently viewed live and remotely for purposes of deterring vandalism, theft prevention, and to ensure customer and employee safety.

  • Prevent shrinkage
  • Achieve consistent services & sales
  • Encourages productivity among employees
  • Attain weekly, monthly, and yearly goals set out by corporation
  • Facilitate customer centricity
  • Understand customer behavior at a micro level

 


PACDM Screenshot

 

Implementing BAM

BAM works with existing analog or ip cameras, maximizing the investment stores have made in these systems. The cameras are linked to a computer server which stores the output in a digital format and makes it accessible to any authorized user, located anywhere. This means managers and owners can monitor performance from the retail floor or from a hotel room while travelling on business.

PACDM Screenshot