If you can’t measure it, you can’t manage it

Why Use QueueTime Technology?
A major challenge within the retail quick service industry to-date has been the ability to accurately and consistently measure the speed of service. i³ is pleased to introduce the QueueTime software. QueueTime offers quick service restaurants the ability to measure service from the moment customers walk into the facility, to the time they order and pickup their food. This feature can also measure time customers spend in the drive-thru. Reports are generated locally or via the Internet up to the minute for decision makers in the areas of operations, marketing, and security management. QueueTime is 100% accurate in drive-thru measurement and when combining POS and video analytics, it is 85% or higher in-store according to an independent study by EmbarkOnlt, Inc.

Quality and speed of services have been of great interest to both the public as well as quick service industry. If the customer is served well, in a timely manner, and with fresh product, their positive experience is likely to contribute to their loyalty. In the recent news article

"To attract more customers and encourage repeat business, Tim Hortons plans to open more outlets in Canada and the United States, provide faster service, expand its selection of low-cost items and hold the line on prices. It’s all about traffic. Everybody in the industry is trying to protect and grow the traffic levels in their stores,"
Mr. Schroeder, President & CEO (Globe and Mail, February 21, 2009)

How the Technology Works

1. Digital video from security cameras is a stream of digital video still frames
2. i³ created an algorithm to recognize an object, human and vehicle in the still frame and extract it from the background
3. The QueueTime software can then count traffic in and out of the facility
4. QueueTime software can count the number of humans entering the queue by the cash register
5. QueueTime interfaces with Point of Sales systems to compare transactional data with the register counts

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